IS their Perceived Innovativeness Score (PIC). The results

 

 

 

 

 

 

 

 

 

IS INNOVATION POSITIVELY CORRELATED WITH
PROFIT MARGIN (IF YES, HOW STRONG? IF NOT, HOW LOSE)? PROSPECTS BASED ON MOBILE
PHONE SEGMENT OF APPLE AND NOKIA BRANDS

 

 

 

CONTENTS

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PART
A

ABSTRACT

 

KEY TERMS

 

ACTUALITY OF THE RESEARCH

 

EXPECTED RESULTS

 

INTRODUCTION

 

MAIN
PART

 

CONCLUSION

 

PART B

OBJECTIVE

 

APPLE
COMPANY PROFILE

 

METHODOLOGY

 

POSSIBLE
OUTCOMES

 

ASSUMPTIONS

 

ANALYSES

 

MAIN PART

 

CORRELATIONS ANALYSES

 

PROS
AND CONS ANALYSES

 

CONCLUSION

 

 

 

IS INNOVATION POSITIVELY CORRELATED WITH PROFIT MARGIN
(IF YES, HOW STRONG? IF NOT, HOW LOSE)? PROSPECTS BASED ON MOBILE PHONE SEGMENT
OF APPLE AND NOKIA BRANDS

 

PART
A

Innovation
distinguishes between a leader and a follower. (Steve Jobs)

ABSTRACT

There existed strong argument in Strategic
Management and Marketing about the relationship of innovation and
profitability of business. The aim of the paper is to identify the
strength of the relationship between innovation and profitability based on
correlation analyses. The findings have been analyzed based on correlation at p =.05 level with 2-tailed normal curve distribution.

 

Statistical methods have been used are 1)
descriptive statistics 2) correlation analyses. IBM SPSS 23 statistical
software has been utilized to obtain the results. Most of the data is
up-to-date. However, more advanced methods (such as Partial correlation or covariance) could add additional value
and provide better results. The findings show r = .785 which is significant at p